Admission Open for Batch 2026–27                      International Conference (ICETAI - 2026) Abstract Submission Deadline (Extended Date - 30th June 2026)                      Ph.D Notification July - 2026                      Apply Now Call Now
Admissions Open 2026–27

BBA & Integrated MBA — AI & Business Analytics

Management degrees for the data age — combining core business administration with AI, analytics and decision-making tools, plus a seamless 5-year integrated BBA + MBA pathway.

3 YearsDuration
6 SemestersStructure
138Total Credits
UndergraduateLevel
Program Overview

BBA in AI & Business Analytics

The BBA in AI & Business Analytics equips students with strong management fundamentals and the analytical skills to lead in a data-driven world. The program blends marketing, finance, operations and strategy with machine learning, business intelligence and predictive analytics, producing managers who can turn data into competitive advantage.

Program Objectives

  • Build strong foundations in management, marketing and finance
  • Develop expertise in business analytics and AI tools
  • Enable students to make data-driven business decisions
  • Foster leadership, communication and entrepreneurial skills
  • Prepare students for analytics, consulting and management roles

Program Outcomes

  • Apply core management principles across business functions
  • Use analytics and AI tools to solve business problems
  • Build predictive models and business intelligence dashboards
  • Communicate insights and lead data-driven initiatives
  • Demonstrate ethical and professional responsibility
Semester-wise Curriculum

Curriculum coming soon

The detailed semester-wise curriculum for this program is being finalised and will be published shortly. Please contact our admissions team for the latest details.

Industry Integration

  • Capstone business-analytics project with real industry data
  • Live case studies, simulations and guest lectures from industry leaders
  • Internships in analytics, consulting and marketing roles

Assessment Scheme

Internal Assessment40%
End-of-Semester Examination60%
Career Outcomes

Where this degree takes you

Graduates step into high-demand, future-proof roles across industry and research.

01Business Analyst
02Data Analyst
03Marketing Analyst
04Business Intelligence Analyst
05Operations Analyst
06Analytics Consultant
What we do best

Eight pillars of an AI-first education

Every pillar is measurable, staffed and ship-tested with current students.

01
Smart Classroom

Smart Classroom Content

Interactive, AI-augmented content delivered on tablet-enabled classrooms.

300+ hrs of content
02
Structured Pedagogy

Structured Pedagogy

Weekly sprints. Clear outcomes. Every topic ends in a shippable artefact.

12 sprints/semester
03
Automated Evaluation

Automated Evaluation

Real-time AI grading on code and problem sets — feedback in minutes.

< 3 min feedback
04
Technology Campus

Technology-Driven Campus

Every student on the LMS. Every lab virtualised. Every room a studio.

100% digital
05
Job Training

Job & Industry Training

Curriculum co-designed with hiring partners. You ship what they hire for.

50+ partners
06
Industry Mentorship

Industry Mentorship

Industry veterans and top-college faculty mentor every single core module.

60+ mentors
07
AI Placement

AI Placement Preparation

AI Resume Builder and AI Interview Prep — drill-ready from day one.

Unlimited reps
08
Virtual Labs

Advanced Virtual Labs

Cloud compute, GPUs and simulated enterprise stacks — always-on access.

24/7 access
Got Questions?

Frequently asked questions

Everything you need to know before you apply. Still unsure? Talk to our admissions team.

BBA in AI & Business Analytics runs for 3 years across 6 semesters, blending theory, hands-on labs, electives and an industry capstone project.

Candidates who have passed 10+2 (or equivalent) from a recognised board are eligible to apply.

Graduates move into roles such as Business Analyst, Data Analyst, Marketing Analyst, and more — across industry, startups and research.

Yes. Our AI-enabled techno campus offers dedicated placement training, industry internships and access to 100+ recruiters, with live projects and mentorship throughout the program.

You'll gain hands-on experience with industry-standard tools — Python, SQL, cloud platforms and modern AI/ML and analytics frameworks — through labs, projects and workshops.

5 YearsDuration
10 SemestersStructure
227Total Credits
Integrated UG + PGLevel
Program Overview

Integrated MBA (BBA + MBA)

The Integrated BBA + MBA (iMBA) in AI & Business Analytics is a five-year professional program that develops complete business leaders for the data age. The first three years build management, finance and analytics foundations; the final two deliver advanced MBA-level strategy, AI applications and specialization — with internships, live consulting projects and a three-phase capstone ensuring industry readiness.

Program Objectives

  • Develop strong management, finance and analytical foundations
  • Build advanced expertise in AI, analytics and business strategy
  • Prepare students for leadership in industry, consulting and entrepreneurship
  • Equip learners with tools like Python, SQL, Power BI, Tableau and cloud analytics

Program Outcomes

  • Apply management principles and analytical methods to business problems
  • Design data-driven strategies and AI-powered solutions
  • Lead teams and manage organisational change effectively
  • Communicate insights to stakeholders and drive decisions
  • Adapt to emerging technologies and engage in lifelong learning
Semester-wise Curriculum

Curriculum coming soon

The detailed semester-wise curriculum for this program is being finalised and will be published shortly. Please contact our admissions team for the latest details.

Industry Integration

  • Mandatory internship in Year 4
  • Three-phase Capstone Project across Semesters VI, IX and X
  • Live consulting projects and exposure to Power BI, Tableau, Python, SQL and cloud analytics platforms

Assessment Scheme

Internal Assessment30%
End Semester Examination50%
Practical / Project20%
Career Outcomes

Where this degree takes you

Graduates step into high-demand, future-proof roles across industry and research.

01Business Analytics Manager
02Data Science Consultant
03AI Product Manager
04Financial Analytics Lead
05Marketing Analytics Manager
06Strategy & Operations Consultant
What we do best

Eight pillars of an AI-first education

Every pillar is measurable, staffed and ship-tested with current students.

01
Smart Classroom

Smart Classroom Content

Interactive, AI-augmented content delivered on tablet-enabled classrooms.

300+ hrs of content
02
Structured Pedagogy

Structured Pedagogy

Weekly sprints. Clear outcomes. Every topic ends in a shippable artefact.

12 sprints/semester
03
Automated Evaluation

Automated Evaluation

Real-time AI grading on code and problem sets — feedback in minutes.

< 3 min feedback
04
Technology Campus

Technology-Driven Campus

Every student on the LMS. Every lab virtualised. Every room a studio.

100% digital
05
Job Training

Job & Industry Training

Curriculum co-designed with hiring partners. You ship what they hire for.

50+ partners
06
Industry Mentorship

Industry Mentorship

Industry veterans and top-college faculty mentor every single core module.

60+ mentors
07
AI Placement

AI Placement Preparation

AI Resume Builder and AI Interview Prep — drill-ready from day one.

Unlimited reps
08
Virtual Labs

Advanced Virtual Labs

Cloud compute, GPUs and simulated enterprise stacks — always-on access.

24/7 access
Got Questions?

Frequently asked questions

Everything you need to know before you apply. Still unsure? Talk to our admissions team.

Integrated MBA (BBA + MBA) in AI & Business Analytics runs for 5 years across 10 semesters, blending theory, hands-on labs, electives and an industry capstone project.

Candidates who have passed 10+2 (or equivalent) from a recognised board are eligible to apply. The integrated track then continues seamlessly into the postgraduate years — no separate entrance is required to progress.

Graduates move into roles such as Business Analytics Manager, Data Science Consultant, AI Product Manager, and more — across industry, startups and research.

Yes. Our AI-enabled techno campus offers dedicated placement training, industry internships and access to 100+ recruiters, with live projects and mentorship throughout the program.

You'll gain hands-on experience with industry-standard tools — Python, SQL, cloud platforms and modern AI/ML and analytics frameworks — through labs, projects and workshops.

Admissions Open 2026–27

Begin your journey at Rai University

Join an AI-enabled techno campus and turn your ambition into a future-ready career. Apply online or speak with our admissions team today.

Why students choose us

  • Scholarships for meritorious students
  • Guaranteed internships & live projects
  • 100+ hiring partners on campus
  • NEP-aligned, industry-built curriculum